Laura McEwen has joined Tibi, the advanced contemporary brand, as senior vice president of global sales.
She takes over duties formerly handled by Brendan Wittlinger, who left the company.
Most recently, McEwen was head of sales and partnerships at Flipboard, digital news curators, prior to which she was founder and chief executive officer of Squarecanvas LLC. Earlier, McEwen was with Condé Nast as vice president and publisher of Teen Vogue and Self.
In her new role, McEwen will lead the sales organization globally, the private client group and the retail network.
In a related move, Solène Pouyat will join Tibi as director of sales, managing the EMEA region, South America, and other key accounts. It is a new post. Most recently, Pouyat spent six years at Balenciaga, leading key regions for wholesale. Her appointment is effective Aug. 13.
McEwen reports to Elaine Chang, president of Tibi, who was elevated from chief marketing officer earlier this year. Pouyat reports to McEwen.
Chang said she was excited to have McEwen join the team. “Our industry is changing at such a rapid pace that we must always be agile and creative with how we grow sales. Bringing on an executive like Laura who comes from media and publishing, but with significant experience selling to fashion brands, can help us rethink how we can grow business in the evolving and rapidly changing world of fashion,” said Chang.
Tibi, which was founded 21 years ago, is headed by Amy Smilovic, founder and creative director and Frank Smilovic, ceo.
“I look at our team now and half are in new roles created to capitalize on our momentum and make sure we’re in a solid position for the long run,” said Frank Smilovic. Today, more than 30 percent of the company’s revenue is derived from e-commerce, which the company attributes to the fact that it owns its warehouse and distribution facility and has built up an in-house marketing and e-commerce team. The firm has recently established a private client network with a base of high-net-worth clients. In addition, the company is seeing growth on the international front, with key wholesale partners in the Asian market. That region has quickly become a significant growth engine for the brand.
Tibi, which also makes accessories, moved footwear production to Italy a few years ago and has experienced 138 percent year-over-year growth, according to the company. In addition, the brand has made a strategic investment in handbags, partnering with Myriam Schaefer, known for her Balenciaga Lariat bag. Footwear was launched in 2013, while handbags were launched in early 2017.