Tory Sport is teeing up for continued growth.
The performance activewear brand has named Ayub Mohamed president. He will report to Tory Burch, chief executive officer and chief creative officer of Tory Burch LLC, and Robert Isen, chief legal officer and president of corporate development. Isen had been interim president of Tory Sport prior to Mohamed’s appointment.
Mohamed’s appointment is effective today.
Most recently, Mohamed was executive vice president of merchandising at DKNY, prior to which he held leadership roles at Givenchy and Levi Strauss & Co.
“Tory is a pioneering force in women’s fashion and has established a very successful global brand that continues to evolve and grow,” said Mohamed, who added that he looks forward to working closely with Burch, Isen and the team to further develop the Tory Sport brand.
“As Sport approaches its second anniversary, the brand is gaining traction and resonating with customers,” said Burch. “Ayub’s vast experience leading global retail brands and his innovative mind-set will be invaluable as we continue to grow and scale the business.”
Isen added, “It’s an exciting time at Sport and we’re delighted to have Ayub on board. He has the talent and industry expertise to help position this dynamic new brand for future growth.”
Launched in September, 2015, Tory Sport balances high-tech functional fabrics with classical design. The collection encompasses running, tennis, golf, studio, swim and what it calls “coming and going,” a category of pieces that can be worn before and after a workout. The designer said at the launch that Tory Sport was aimed at women who actively participate in sports, with a strong fashion edge, rather than the booming “ath-leisure” sector.
The performance activewear is sold online and at Tory Sport stores in New York; Honolulu; Minneapolis; Las Vegas; East Hampton, N.Y., and Dallas. New stores are slated to open in San Antonio, Tex., on June 14 and Lee Gardens in Hong Kong on July 1. Tory Sport will have a pop-up shop at South Coast Plaza in Costa Mesa, Calif., from June 9 through June 15.