TYR has signed a multi-year sponsorship deal with USA Triathlon, the national governing body for the sport of triathlon.
As a Gold Sponsor, TYR will become the official swimwear, Team USA competition and training apparel outfitter, and swim accessories and goggles supplier for the organization.
TYR, which has manufactured swimwear for 25 years, has branched out into triathlon apparel and accessories, swim skins and now a new line of wetsuits, the Hurricane series. The company also sponsors top U.S. triathletes including Andy Potts, Becky Lavelle, and T.J. Tollakson.
“We are thrilled to begin a partnership with USA Triathlon in order to invest and support the sport of triathlon,” said TYR national manager of sales and multisport, Ryan Dolan. “Aside from reaching out and getting involved with triathletes at all ages and levels, TYR also looks to develop the best products for all athletes through feedback from the elite USA team.”
USA Triathlon currently has 130,000 members and is responsible for the selection and training of teams to represent the United States in international competitions. It also sanctions races on a grassroots level around the U.S. and hosts camps, clinics and other educational opportunities for all athletes participating in the sport.
“USA Triathlon is elated to have TYR working side by side with America’s top elite and amateur multisport teams as well as over 1.1 million who dabble in multisport every day,” Tim Yount, senior vice president of marketing and communication for USA Triathlon.”