Steve Rendle, VF Corp. north face vans

VF Corp., in partnership with the Paradigm for Parity coalition, said Monday it was committed to achieving gender parity throughout its corporate leadership structure by 2030.

“At VF, we believe that having a diverse global workforce is a business imperative,” said Eric Wiseman, VF’s chairman and chief executive officer. “We take very deliberate actions to foster a culture that emphasizes and leverages equality and inclusion across our organization. We are proud to work with Paradigm for Parity to strengthen and advance our existing efforts.”

VF today employs a number of programs and policies that seek to empower women in the workplace, including employee resource groups and formal mentorships. As a Paradigm for Parity partner, VF said it will complement these actions by committing to goals that include eliminating or minimizing unconscious bias in the workplace; increasing the number of women in senior operating roles, with the near-term goal of at least 30 percent representation in all leadership groups; measuring progress and maintaining accountability by providing regular progress reports, and providing sponsors to women to position them for long-term success.

“Our experience has proven that the most creative and innovative ideas come from diverse teams that understand how to effectively leverage the individual strengths, perspectives and experiences of each member to reach a common goal,” said Steve Rendle, VF’s president and chief operating officer, who will become ceo of the company on Jan. 1. “Our commitment to gender parity and workplace equality is unwavering, and it will help to fuel our future growth ambitions and enable us to continue to win in a highly competitive, global marketplace.”

In addition to VF, companies that have committed to follow the Paradigm for Parity Action Plan are Accenture, Adecco, American Electric Power, APCO Worldwide, AstraZeneca, Bank of America, Cargill, The Coca-Cola Co., DSC Logistics, Edison International, Egon Zehnder, Farient Advisors, Frontier Communications, HealthHelp, Huffington Post, Linkage, LinkedIn, McKinsey, MetricStream, NeoGenomics Clinical Laboratories, Newmont Mining Corp., Nordstrom, SAP, Spencer Stuart, TD Industries and Voya.

The Paradigm for Parity coalition is comprised of ceo’s, senior executives, founders, board members and business academics who are committed to achieving a new norm in corporate leadership in which women and men have equal power, status and opportunity.

The coalition created the Paradigm for Parity Five-Point Action Plan for corporations to accelerate the pace of gender equity in senior executive roles. This agenda defines specific actions meant to effect change and enable today’s business executives to secure the best leaders of tomorrow.

Headquartered in Greensboro, N.C., VF Corp.’s portfolio of brands includes are The North Face, Vans, Timberland, Wrangler and Lee.

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