Vineyard Vines today will unveil its first collaboration with female-focused influencers.
The Stamford, Conn.-based brand is partnering with sisters-turned-business-partners Beth Aschenbach and Danielle Norcross of Palm Beach Lately. The company was created in 2012 as a blog and local city guide but has grown into a lifestyle brand that sells everything from fashion and travel products to home decor.
The Vineyard Vines & Palm Beach Lately limited-edition collection of codesigned women’s apparel and accessories features a palette of pink and white and will include bold rugby stripes, embroidered cashmere and eyelet details on pieces such as a Stripe Maxi Dress, a Smocked Lately Eyelet Maxi Dress, a Striped Wrap Jumpsuit and a Striped Tie Front One-Piece with coordinating cover-up.
The collection will be priced from $40 to $250 and will be sold at the Vineyard Vines web site, select company stores and some wholesale partners.
“We first came to Palm Beach when we were kids and have come back year-after-year, making our partnership with Palm Beach Lately very fitting,” said Ian Murray, Vineyard Vines’ co-chief executive officer and cofounder. “Much like the vibrant aesthetic and mission behind the platform, Vineyard Vines was founded not only to create quality products, but to provide a lifestyle inspired by living the good life with our family and friends.”
His brother, Shep Murray, co-ceo and cofounder, added: ”Just as Ian and I left our jobs to follow our dreams to create Vineyard Vines, using the inspiration of a place we lived and love, Martha’s Vineyard, Beth and Danielle did the same when starting their lifestyle blog ignited by their love of Palm Beach. Our spring 2020 concept is inspired by Palm Beach and it’s great to work with sibling entrepreneurs and to bring Palm Beach to life through the lens of both of our brands, with the launch of this limited-edition women’s collaboration.”
“The collection, inspired by our love of classic blush pink and white stripes, has been a dream, as we’ve been fans of vineyard vines for many years. We had so much fun creating pieces that are our own signature style and loved coordinating everyone from grandmas to babies,” said Aschenbach, cofounder of Palm Beach Lately. Norcross adds, “The best part of following our dream has been connecting with not only followers, both near and far, but with businesses and the people behind them that we admire. We could not be more thrilled to be working with vineyard vines and sharing this collection inspired by our favorite island, Palm Beach.”
The product will launch on Feb. 24.