Jim Nantz

Jim Nantz has a new partner — Vineyard Vines.

The company will reveal today that it is collaborating with the well-known sports commentator on a new collection of golf apparel and accessories for men, women and children. The line will debut for spring 2019 at select Vineyard Vines stores, on its web site and at green grass shops around the country. Specific items and prices have not yet been established.

The two have worked together in the past when Vineyard Vines created the Forget-Me-Knot collection of neckwear, bags, belts and shirts in the spring of 2017 with 20 percent of the proceeds benefiting the Nantz National Alzheimer Center at Houston Methodist Hospital. Nantz founded the NNAC in 2011 to honor his father who suffered for 13 years with the disease.

Regarding the golf line, Shep Murray, Vineyard Vines’ co-chief executive officer and cofounder, said Nantz “has been the voice of golf for 32 years and resides steps from the American golf treasure known as Pebble Beach Golf Links. No one lives the golf lifestyle more than Jim — he knows not only what it looks like but also what it feels like. As a brand, we’ve partnered with some of the greatest institutions in the world, like the Kentucky Derby and the America’s Cup and it’s very exciting to now join forces with golf’s greatest voice.”

His brother, Ian Murray, co-ceo and cofounder, added: “We already consider Jim part of the Vineyard Vines’ family and we are thrilled to expand our partnership with a respected figure in golf who shares our vision.”

“Shep, Ian and Vineyard Vines have been incredible partners with our philanthropic efforts through the Forget-Me-Knot collection,” Nantz said. “I could not be more impressed by their commitment to this important cause for me and my family. While that will continue, I am elated by the new golf lifestyle brand we are creating that will reflect a love for the sport and the virtues it represents. Golf is a central part of my life and I look forward to working with the great folks at Vineyard Vines to create an authentic golf apparel brand that speaks to the golfer.”