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Not even the weather could stop them. The New York crowd headed to Montauk over Memorial Day weekend in search of food, drink and relaxation, bringing along their best nautical looks and colorful sunglasses.

The Long Island hamlet saw denim jackets and pullovers, including a particularly on-theme one reading “weekend” with festive tassels hanging from each letter. Blue and white seemed to be the colors of choice, and weekenders paired blouses and sweaters with trendy denim styles.

Meanwhile on the West Coast, Memorial Day in Malibu also got off to a chilly start, relatively speaking, of course. The Malibu Country Mart was full of young families in the obligatory ath-leisure look and groups of girls stopping by for provisions or a bite on the way to the beach, dressed in jean shorts and tank tops.

At the Malibu Pier, where tony eatery Malibu Farms had a line out the door, the Beautiful People gathered to see and be seen. Not surprisingly, the Pier was also filled with bloggers taking their “Perfect Memorial Day Outfit” photo (cue the cabana stripes and white denim). 

At the surf break across from the Country Mart, the waves were flat, so there weren’t as many people on the beach, just a few hopefuls in wetsuits looking for a lucky break — and looking good while doing it.

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