SYDNEY — Australian Wool Innovation has a record marketing war chest and no shortage of plans for spending it.
For the 2013-14 financial year, commencing July 1, AWI’s marketing budget will increase by 56 percent to 54 million Australian dollars, or $56.6 million at current exchange, the result of a vote by Australian wool growers in late 2012 to devote more funds to marketing over the next three years.
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“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
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