By  on August 12, 2008

SYDNEY — Some 10 months after Australian Wool Innovation Ltd. acquired the 44-year-old Woolmark logo, AWI will unveil a more-than-$100 million marketing campaign today to relaunch Australian merino wool in the global marketplace as a clean, “green” luxury fiber.

This story first appeared in the August 12, 2008 issue of WWD. Subscribe Today.

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