Brioni is entering the eyewear business.
This story first appeared in the May 31, 2012 issue of WWD. Subscribe Today.
The luxury firm is launching a collection of sunglasses hand-crafted in Italy by artisans using metal and horn.
Available in two styles — a contemporary aviator and square silhouette — the glasses come in 15 variations, all with adjustable, flexible horn arms for a custom fit.
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The frames, in dark gray, gold and silver, are matched with gray, brown and green polarized, antiglare Zeiss lenses, which have been treated for a water- and oil-repellent effect.
The sunglasses will be available in the company’s flagships worldwide starting in June, and will be sold with a soft leather case with a horn closure.