TOKYO — Comme des Garçons opened its latest concept store on Friday, featuring a unique mix of the label’s vintage fashion items and home furnishings from trendy Japanese design retailer D&Department Project.
CDG creative director Rei Kawakubo designed the store’s interiors, which feature raw concrete floors and round white display fixtures. The 1,075-square-foot retail space, called Good Design Shop, is located in the Gyre building, which also houses CDG’s experimental Trading Museum store, as well as Chanel, Bulgari and Martin Margiela.
The front of the store has a warehouse feel to it with tall shelves of D& Department glassware, bath towels and storage solutions. There are also vintage wooden chairs on offer.
The back of the store, with its large windows overlooking Omotesando Ave., is a virtual museum of the brand’s archive. Vintage styles from Comme des Garçons collections dating back to the early eighties mingle with other special items exclusive to the store like old airline bags and janitors’ coats that have been printed with the brand’s logo.
There are even smocks that the brand’s staff wore as uniforms during a fashion show in New York in 1986, updated with a print on the back saying “Printemps-Été 1986 Comme des Garçons,” which sell for 40,000 yen, or $509.
The store’s concept is one of “long-life design,” which focuses on core products that never go out of style as well as vintage or recycled goods.
“Kawakubo’s concept for Comme des Garçons and our concept are the same, so it was a good match,” said Kenmei Nagaoka, the founder of D&Department Project, who added that Kawakubo herself called him up on his cell phone to propose the project.