Cordura is bringing the collection, designed by Struktur Studio, to the German fair as part of what it’s calling a 50th anniversary road show.
The collection is a cooperative collaboration between Cordura and Artistic Milliners and features Tencel from Lenzing Fibers, and coatings for Swiss manufacturer Schoeller Textil. Cordura is collaborating with industry partners in several offerings this year as part of its expansion in its 50th anniversary plans.
The X.Venture Collexion is an interpretation of how some of the most innovative performance textile technologies can combine with the art of design to impact the future of technical denims. The garment concepts take influence from retro astronaut gear — a nod to the Sixties heritage of Cordura, combined with modern, Space-Age popular culture.
Struktur Studio’s retro-futuristic garments in the X.Venture Collexion highlight the cutting-edge denims created by this collaboration.
“To us, the future of innovation is collaboration — whether that’s with a designer or with our community of textile innovators like Artistic Milliners, Tencel and Schoeller Textil,” said Cindy McNaull, global Cordura brand and marketing director. “Orchestrating these industry powerhouses together is a gateway to forward-thinking design and the fusion of performance technologies in the apparel of today.”
The X.Venture Collexion is composed of a men’s “Neo Jeans Jacket” that features temperature control, a men’s work pant designed for extreme conditions and a women’s “Neo Jumpsuit” made with Cordura denim with Tencel, Cordura Combat Wool denim and Cordura Denim combined with Schoeller ceraspace technology to fuse fashion and function.
“We designed and crafted a range of futuristic Cordura denim fabrics with the aim of creating denim that reflects innovation and heritage, while encapsulating next-generation durability, strength and added performance,” said Neil Bell, global manager and director at Artistic Milliners, headquartered in Karachi, Pakistan. “In addition, we also collaborated with Schoeller finishing technologies to add their latest generation coating technologies.”
Tricia Carey, director of global business development at Lenzing, said, “While we are reflecting back to the past in the design of his collaboration, on the performance textiles spectrum, we remained focused on the future evolution of denim and how performance materials play a role in creating denims that are long-lasting and durable, as well as comfortable and soft.”