Denim North America, a division of DNA Textile Group, is introducing a new style of product presentation called the Dyed & Woven Collaborative Workshop.
“Since the mid-Nineties, there has been no significant change in the way that denim mills present fabric,” said Lisa Harris, DNA’s creative director. “We transitioned from fabric cards, to washed-leg panels and finally to full garment presentations, as it has remained for the past 10 years. We are taking a new approach by sharing our development tools directly with our customers and bringing the mill process to them. This allows for a truly transparent and collaborative development effort.”
DNA is showing the flexibility and diversity of a single base component across multiple fabrics, silhouettes and a variety of washes in the collection.
The Dyed & Woven Collaborative tool kit contains a sample from each step of the design process — from yarn slub and shade to construction, and wash — offering the ability to visualize many different combinations that the components are capable of producing. The kit has pouches of fabric swatches and yarns in a rolled up carrier ready for traveling, with pockets for DNA’s look book and other materials.
Denim North America collaborated with Seattle-based manufacturing company Hardmill to produce the handcrafted presentation tools. Hardmill is a maker of traditional, rugged, high quality kitchenware and home goods.
For its spring 2018 collection, DNA is focusing on sturdy cotton twill, true denim, wearable function and sustainability. All denim is manufactured in DNA’s $87 million vertical fabric manufacturing facility in Columbus, Ga.
In June, DNA introduced R3 Denim, a sustainable collection that uses certified Eco2cotton yarn made from the recycling of new, pre-consumer or postindustrial cotton knit cuttings that have been discarded during the apparel cut-and-sew process.
The privately held DNA supplies mid- to upper-tier denim brands with innovative fabrics brought to the market in a timely manner, as well as working closely with strategic brands to build products best suited for their business model.