EShave has opened its second New York store, a 330-square-foot unit at 1025 Third Avenue, near 61st Street. The other is located in Rockefeller Center, and a third is slated to open in the Winter Garden near the World Trade Center in the spring.
The company, which was launched in 1996, produces artisan-style grooming products including shaving brushes and razors. The store carries a full range of eShave products, including shaving sets, and also offers a Master Barber Service, which includes a signature shave, haircut and shaving consultation.
“The opening of our concept stores has always been based on the premise to deliver the best-quality products where our customers live and work,” said Danielle Malka, president of eShave. “This new location serves the community in which many of our customers reside. We are so excited to make our experience easily accessible to them, and we look forward to becoming a staple in the community.”
The New York City-based brand is available in 22 countries.