By  on July 20, 2018

PARIS — What goes into an Eres bathing suit? The famously discreet French luxury swimwear brand gave WWD an exclusive behind-the-scenes tour, lifting the curtain on the elaborate process behind its swimwear creations, from the color selection and testing of its exclusive fabrics to the manufacturing of the final product at one of the brand’s partner factories.

Part of the Chanel group since 1996, Eres was founded in 1968 by Irène Leroux, who sought to liberate the swimsuit from the constraints of padding and boning, approaching the garment as a second skin based on the body’s architecture. Also part of Leroux’s modern vision, Eres was the first brand to sell swimwear year-round.

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