PARIS — What goes into an Eres bathing suit? The famously discreet French luxury swimwear brand gave WWD an exclusive behind-the-scenes tour, lifting the curtain on the elaborate process behind its swimwear creations, from the color selection and testing of its exclusive fabrics to the manufacturing of the final product at one of the brand’s partner factories.
Part of the Chanel group since 1996, Eres was founded in 1968 by Irène Leroux, who sought to liberate the swimsuit from the constraints of padding and boning, approaching the garment as a second skin based on the body’s architecture. Also part of Leroux’s modern vision, Eres was the first brand to sell swimwear year-round.
Exclusive: @tommyhilfiger has tapped 22-year-old actress @zendaya to be his newest collaborator and together they will launch a see-now-buy-now collection in February. Speaking to WWD about the project, the Spider-Man actress said: “Fashion is more than just wearing cool clothes. It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.” Tap the link in bio for the full scoop. #TommyXZendaya #wwdfashion
Fashion is facing a blistering pace of technology, a complex economic backdrop, and shifting social mores, priorities, and lifestyles. WWD's annual CEO summit on Oct. 30 and 31, will be the meeting place for some of the sharpest minds in the business who will address how these forces affect a consumer. Speakers this year include Antoine Arnault, Virgil Abloh, Gabriela Hearst, and Olivier Rousteing. Tap the link in our bio to find out more. #wwdceosummit