Splendid is to launch into home as the brand looks to continue to evolve its assortment into a full-fledged lifestyle offering.
The collection is set to begin deliveries to retailers, such as Nordstrom and Macy’s, later this month with product on store shelves and online by August. Bloomingdale’s has the exclusive on two marble-style bedding patterns in the initial few months after the collection’s launch. The collection will also be sold on Splendid’s web site.
The assortment, which is more than 150 pieces, will include percale sheets, throws, hand and wash towels, bedding, coverlets and shams ranging from $17 to $384.
The company in the past has tested the addition of terry and Sherpa throws in its mix but nothing in line with the breadth of product set to launch into the market next month, said Splendid creative director and vice president of design Pamela Protzel-Scott.
“This extension and this category was something we’ve really always wanted to do and something we’re excited to do,” Protzel-Scott said. “We thought that it would translate seamlessly.”
The company worked with Sunham Home Fashions to produce the Splendid Home collection, with Sunham helping Splendid translate patterns from the women’s collection into the new category. The line will continue to expand each season with more beach towels and robes set to be added for spring 2019, according to Protzel-Scott.
The launch is likely to help drive new customers to the brand, especially as the company picks up new retail accounts.
Protzel-Scott declined to say what the expectations are for how sizable the home category could be for Splendid, but the potential addition of retailers such as Bed Bath & Beyond would represent new business for the company.
“For us, at Splendid, we’re really trying to create a full lifestyle brand for customers,” Protzel-Scott said. “We have quite a few licensed categories that we’ve seen success with. Splendid is known for its softness and West Coast sensibility and ease. We want to be able to show that on another platform.”