BIG BUCKS AT EXPOTELA: Although some initial assessments of Expotela — the textiles exhibition held in Mexico City last month — indicated lots of sampling and not heavy immediate ordering, the American Textile Manufacturers Institute says a survey of its members who participated shows otherwise. According to ATMI’s estimates, sales orders of $8 million to $10 million were written on the floor by its members, who represented 50 percent of the total exhibitors.

The show, aimed at the Mexican market and produced by Bobbin Blenheim, Columbia, S.C., featured 147 U.S., Mexican and Canadian textile firms, and drew more than 5,300 buyers, including 3,000 from Mexico.

“Those results far exceeded our original expectations, and we look forward to a larger presence there in 1995,” said Carlos Moore, ATMI executive director. “We thought we’d get a lot of sampling and maybe $2 million in sales. That’s what usually happens at a trade show.”

BOBBIN’S SCHOLARSHIP: Bobbin Blenheim has established a $1,500 scholarship at Fashion Institute of Technology, New York, in honor of John Karl, associate chairman of the men’s wear department at FIT, and Ed Newman, vice president and creative director at Whisper Soft Mills and former director of FIT’s alumni affairs.

The two helped the trade show producer develop its first fashion show, “Design Inspiration,” held last October at the Bobbin Show in Atlanta.

Companies making contributions to the scholarship gift were American Fabrics Co., Consoltex Inc., Dorma Mills, Freudenberg/ Pellon, Milliken & Co., Rosebar Textile Co., Saxon Textile Corp., Tex-Tenn Corp. and Troy Mills Inc.

MIROGLIO TAPS TWO: Miroglio Textiles USA, New York, the U.S. subsidiary of Gruppo Miroglio Tessile, Alba, Italy, has named Alan Kerner vice president.

Bonnie Luria was named sales director at the firm’s Giorgetti, Italy, and Ulmia, Germany, textile mills. Both are new posts.

For the past four years, Kerner was national sales director of KBC of America, New York, and before that, was sales manager of Stelmar Trading, KBC’s former agent.

For the past nine years, Luria was a sales representative and a stylist for Miroglio.

JPS NAMES LIND: JPS Textile & Converter Corp. has named Thomas C. Lind manager of yarn sales. He succeeds Matthew V. Roughgarden, who retired April 1.

Lind, who has held several positions in yarn sales at JPS, most recently was marketing manager. He’ll report to Reid McCarter, JPS’s business manager.

ROCKIN’ COTTON: Tying music and fashion, Cotton Incorporated is sponsoring a runway show during New Music Seminar, a five-day convention beginning July 19, spotlighting new bands at the Sheraton New York Hotel and Towers.

The fashion show, part of the opening night party, will feature all-cotton apparel from at least five young men’s wear and women’s wear designers. The time and place have not yet been set, according to event officials.

Cotton Inc. said the fashion show, which will be accompanied by two bands, will be presented under the banner “Be Real” — Cotton’s marketing tag for the 15-to-25-year-old generation.

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