By  on December 18, 2018

PARIS — Conscious consumption was top of mind for a number of designers visiting the recent Blossom Première Vision trade show here, exhibiting fabrics for the spring 2020 season. Mills from Hermès-owned silk specialist Bucol to Scottish cashmere producer Alex Begg said they were increasingly adapting to a circular economy model.

“The movement is in motion. There’s still a long way to go but it’s already a mega trend,” said Chantal Malingrey, director of Blossom Première Vision, adding that the sustainability commitments of heavyweights like Kering and LVMH Moët Hennessy Louis Vuitton is speeding the industry’s transformation.

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