NEW YORK — The ongoing rejuvenation of the city’s apparel manufacturing and design communities will serve up a special event — “Fashion on the Factory Floor” — taking place for two weekends this month in the Sunset Park area of Brooklyn.
This story first appeared in the November 5, 2013 issue of WWD. Subscribe Today.
The event is being organized and curated by the Pratt Center’s Made in NYC initiative with support from Manufacture New York, Save the Garment Center and other leaders in New York’s fashion industry. “Fashion on the Factory Floor” will present an opportunity for up-and-coming designers who are committed to local manufacturing to sell their goods directly to a large consumer audience. Jamestown Properties, one of New York’s largest owner of industrial real estate, will host the event at Industry City, a six-million-square-foot industrial waterfront campus at 241 37th Street in Sunset Park. The event will run for two weekends, Nov. 23 and 24 and Nov. 30 (Small Business Saturday) and Dec. 1.
About 80 designers will showcase their apparel, accessories and jewelry at the event. Interested designers can apply through an online, open-call application form, and a group of leaders from New York’s fashion industry will make the selection. The event aims to promote the Made in NYC brand and drive sales to local manufacturers during one of the most important consumer spending periods of the year.
Bob Bland, founder and chief executive officer of Manufacture New York, said, “There is such a talented generation of new fashion entrepreneurs.…These designers want their products to say ‘Made in USA,’ and to be manufactured in a sustainable and socially responsible manner. This event will introduce shoppers to a wide range of cutting-edge emerging designers, which will have the added benefit of creating and supporting skilled jobs in New York City. What a great gift for the holiday season.”
New York City is home to a diverse and vibrant manufacturing sector with nearly 6,000 manufacturing businesses employing about 75,000 people, organizers noted. These jobs pay an average of $54,000 a year, significantly higher than service sector or retail jobs.
In addition to being able to purchase goods at the Factory Floor, visitors will learn about the manufacturing sector through live demonstrations, information sessions and interactions with an industrial landscape. This exposure to manufacturing processes is intended to inform visitors on the importance of local manufacturing and what it takes to make a product in New York City.
Made in NYC is the leading hub for industrial and manufacturing information in the city, with a comprehensive directory of businesses that manufacture within the five boroughs. The group supports more than 1,000 designers and manufacturers by connecting them with customers and services to grow business and create jobs. More information about the programs and event can be found at madeinnyc.org, factoryfloorbrooklyn.com and manufactureny.org.