MILAN — Façonnable has teamed with Italia Independent for a limited edition collection of sunglasses that will bow courtside in Monte Carlo during the city’s Rolex Masters tennis tournament, running Saturday to April 22. Façonnable is the official sponsor of the event.
This story first appeared in the April 12, 2012 issue of WWD. Subscribe Today.
The shades will be available in six colors — blue, turquoise, orange, yellow, pink and green — and will be sold in all Façonnable stores globally, including its online boutique, until the end of summer.
The model, which will retail at 165 euros, or $216 at current exchange, is one if Italia Independent’s best-selling designs, the aviator 000B style, reinterpreted with Façonnable’s signature striped motif and matching tinted lenses. It features a brushed steel frame with acetate front and tips and mirrored lenses.
Façonnable will donate a portion of sales of the pink shades to The Lyla Nsouli Foundation For Children’s Brain Cancer Research.
In other news, the company is looking at 2012 as a year of consolidation and geographic expansion, both in terms of retail and wholesale distribution. A number of boutiques are scheduled to open in Chile in May and Façonnable continues to expand in the Middle East. Next up are an opening in Jeddah, Saudi Arabia, and two units dedicated to the Tailored Denim Collection this spring, in Dubai and Doha, Qatar, respectively.
“The Middle East continues to show tremendous growth as a younger generation is buying into our Riviera lifestyle,” said chief executive officer Moustapha El-Solh. “Tailored denim is increasingly successful,” he added.
Located on tony shopping road Tahlia Street, the new Façonnable boutique in Jeddah covers 1,296 square feet and is modeled after the brand’s South of France store concept with white oak floors, honey colored oak paneling and an indigo blue linen ottoman.
The brand, which named Julian Neale as its new artistic director in December, has 75 stores and 800 points of sale in 23 countries.