By  on April 12, 2019

BERGAMO — “I’m upset,” admitted François Girbaud. The founder of French cult brand Marithé + François Girbaud was among the guests of the Denim Day organized on Friday by Italian textile machineries manufacturer Itema.

“It’s been 25 years I hear people talking about sustainability and I still don’t understand what we are talking about. I don’t see any progress. I think we need to understand what sustainability means,” he said during a panel on the evolution of sustainability in the denim chain. “They pretend to save the planet with circular economy, or with recycled plastic, but it’s just bulls–t. We need to educate people to make the difference.”

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