Interfilière New York has moved to the Altman Building at 135 West 18th Street from 83 Mercer Street in SoHo, with a larger roster of exhibitors and products. Like it’s main show in France, Interfiliére New York covers lingerie, swimwear and performance fabrics and sourcing.
Among the new elements at Interfilière New York will be the presentation of Invista’s latest innovation, Cooling Technology by Lycra Beauty.
Pattie Ficorilli, senior account manager for Intimate Apparel North America at Invista, said the fiber was created in response to consumer needs in the shapewear category and provides outstanding shape while keeping the wearer cool and dry for all-day comfort and freshness.
Cooling Technology is an extension of Lycra Beauty, which was part of a brand extension introduced last year that created five subbrands meant to communicate specific consumer benefits. They are the core Lycra brand for comfort, freedom and movement; Lycra Beauty for control and shaping; Lycra Sport for physical activity and sports; Lycra Xtra Life for garment resilience and durability, and Lycra Energize for well-being.
“We are looking to provide a solution to shapewear wearers,” said Ficorilli, who didn’t want to give specific product details, since it will be unveiled at the show. “There’s been little to no innovation in the category and in the intimates category overall, and through research we have determined that we have the ability to provide a new level of research to women who want to wear shapewear as layering technology.”
She said the Cooling Technology is another fiber and fabric platform under Lycra Beauty and was developed with mill partners around the globe and tested at the Invista Lab in Wilmington, Del.
Ficorilli said the Lycra branding program, dubbed “Lycra Moves You,” has been launched worldwide over the last year. The innovation and messaging campaign, she said, “Is meant to convey to consumers worldwide that we want them to connect with us on an emotional level — it’s a comfort story about giving the freedom to move, covering all apparel categories.”
Interfilière New York will also introduce Creative Lab, a new format in partnership with Concepts Paris and Invista that will feature focused material, color and prototype display.
There will also be an exclusive “Summer 17” trend presentation with a preview of the January Interfilière Paris themes and colors by Jos Berry, ceo of Concepts Paris.
Pierre-Nicolas Hurstel, chief executive officer of show organizer Eurovet Americas, said there will be about 46 participating mills and exhibitors compared to some 30 last September.
Hurstel said the move uptown to the more spacious and polished Altman building, “will allow us to welcome more mills, including suppliers of lace, wovens, trimming, embroideries, knits and printing,” adding that “the diversity and balance of the offerings is greater.”
He said about half of the exhibitors are form Europe with the balance from Asia and the Americas.
The growth of the New York edition shows “the American market is extremely important for lingerie and swimwear. It’s very competitive and it’s important to have a venue to help develop innovative products…and bring people who may not travel to Asia or France.”
Berry said the Creative Lab is set up as “a concise multidimensional reflection and sum-up of the growing trend diversification in the body fashion world, focused on emerging market trends and their style and material implications.”
He said the most significant market trends are the crossovers between lingerie and the fast-growing classifications of sport, leisure and beach.