Garrett Leight is in growth mode.
The unisex eyewear brand will open a San Francisco store on Hayes Street in June. The opening is part of a larger expansion plan that includes redesigning the brand’s Los Angeles flagship on La Brea Avenue and opening a subsidiary in Amsterdam to distribute its eyewear across Europe, starting in January 2016.
The revamped La Brea Avenue shop and the new San Francisco outpost, which are both 1,100 square feet, will include iPads that feature content from the brand’s quarterly magazine, Spectacle, along with a dedicated area for Mod Shop, the company’s eyewear customization service that’s also available online.
“This idea of omnichannel and customization is important,” said founder Garrett Leight, who worked in journalism and DJ’d before launching the brand in 2011.
Stocked in retailers including Colette, Barneys New York and Bergdorf Goodman, the company’s largest market is France, followed by Germany and the U.S., according to Leight.
Leight, the son of Oliver Peoples’ cofounder Larry Leight, noticed there weren’t any optical stores on Abbot Kinney Boulevard in Venice, Calif., and opened A. Kinney Court, a multibrand store offering eyewear, footwear, books and a prescription lens service, in 2009. That store continues to operate. Shortly after, Leight started producing the Garrett Leight line. The collection ranges in price from $285 to $375.
Other than familial ties, the brand has no affiliation with Oliver Peoples, where Leight’s father still serves as creative director. Leight used his 5 percent stake in Oliver Peoples, which was acquired by Oakley in 2006, to start the line.
- The Garrett Leight brand saw 50 percent sales growth in 2014 and forecasts a 25 to 35 percent increase this year. Leight also plans to open a New York City store later this year.