By  on March 5, 2012

It’s been a while since “Broadway Joe” Namath wore pantyhose in a TV commercial for Hanes BeautyMist hosiery and Burt Reynolds sported sheer legwear in a spread in Cosmopolitan in the Seventies. But tights for men — or “mantyhose” — is a popular niche business at upscale legwear specialist Emilio Cavallini, said Francesco Cavallini, vice president of the Florence-based company.

A growing number of men have been buying tights at emiliocavallini.com since a unisex collection was introduced in June 2009, said Cavallini. Purchases by men account for 2 to 3 percent of the company’s annual production of one million tights.

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