It was lights, camera, action at a Gillette event Tuesday night, which felt more like a game show than an occasion to mark a product introduction.
This story first appeared in the June 17, 2010 issue of WWD. Subscribe Today.
Using a panel of three judges — the NBA’s Tony Parker, ESPN’s Erin Andrews and the WWE’s John Cena — Gillette awarded a team of two young men brand ambassador posts by determining, out of four teams of finalists, that they exhibited the most “passion for the Gillette brand, interest and sincerity in the job and charisma.”
The winning team, Jason Fisher and Adam Ward, of Los Angeles, will receive $50,000 to make a road trip across the U.S. in July and August, touting the Procter & Gamble-owned brand’s Gillette Fusion ProGlide razors and Fusion ProSeries skin care line at venues such as the Major League Baseball All-Star game, WWE events and Lollapalooza in Chicago. The shave items were launched earlier this month.
More than 60 teams entered the Ultimate Summer Job contest by submitting videos about how they would turn “skeptics into believers.” An audience of about 200 took in the spectacle at the Hudson Hotel’s cavernous Good Units lounge Tuesday, as 60-second challenges were issued to the final four teams, such as shaving a balloon without popping it and throwing paper airplanes through a Hula-hoop.
This summer, while Fisher and Ward are riding around in a ProGlide van, Parker, who is point guard for the San Antonio Spurs, said he’s “just going to rest and make sure I’m ready for next year, the last year of my contract.”
He said he doesn’t think wife Eva Longoria Parker has a favorite fashion designer — “She’s open to whatever she likes at the moment, in terms of what she wears” — but noted that she did launch her own signature women’s scent, called Eva by Eva Longoria, from the Falic Fashion Group this spring.
Parker was certain about one thing, though: The Los Angeles Lakers will win game seven of the NBA Finals tonight. “I have to stick with the West Coast,” the Texas resident said.
Andrews, a self-described “giant tomboy” and sideline reporter for ESPN, had one word for aspiring female sports reporters: “Study. Preparation is so key because with women in the industry, there’s always going to be those people that will question your knowledge about what you’re covering.”
When asked her favorite sport, she responded: “I grew up in Florida, so college football is very near and dear to my heart.” The former “Dancing With the Stars” contestant said she doesn’t have a FIFA World Cup pick, but offered: “I think the Boston Celtics are going to win the NBA Finals. [Parker] is from the Western Conference, so he would pick his conference team.”
Cena said he got into professional wrestling “by chance. I came across a kid in California who was training in a wrestling school. He said, ‘Would you like to try it?’ I said, ‘Of course.’”
Growing up in the Northeast in the Eighties, Cena said Hulk Hogan was his favorite wrestler. “He’s had a bit of a tough run,” Cena said of Hogan. “From a work perspective, I think he’ll always find something to do because he’s such an icon, but I certainly have a lot of sympathy for him.”
Following in the footsteps of Hogan and Dwayne Johnson, aka The Rock, Cena has gotten into the movie business. Having appeared in “The Marine” and “12 Rounds,” Cena will feature in “Legendary,” due out in September, and will be in another upcoming movie with the working title “Blood Brothers.”