LONDON — Alvaro Gonzalez, the Spanish accessories designer who has built a career working for brands including Valentino, Loewe, Tod’s, Jimmy Choo and most recently Stuart Weitzman’s SW1, is launching a namesake collection.

This story first appeared in the June 13, 2013 issue of WWD. Subscribe Today.

Alvaro is a small men’s collection of calf leather sandals with straps dip-dyed in a palette that includes eggplant, deep sea blue and dark green. There are also leather belts and crocodile eyewear cases in similarly rich shades, made in workshops around Florence.

Gonzalez, who is based in London and Florence, said the collection was born from pieces he regularly has made for himself — especially the sandals, which he admits to wearing nonstop between the end of May and the beginning of September.

“I’ve always been spoiled, surrounded by the best factories and working with brands, and living in Florence for the past 15 years,” said Gonzalez over coffee at the Connaught hotel in London.

Mr Porter has taken on the line exclusively, and will start selling it later this summer, and for spring 2014, Gonzalez said he will be looking to expand to other retail outlets. His Web site,, is live.

Prices for the calf sandals start at 225 pounds, or $349, while slim calf belts cost 195 pounds, or $302. Crocodile eyewear cases and belts are 395 pounds, or $612. All figures have been converted from the British pound at current exchange.

Gonzalez, formerly design director of accessories at Jimmy Choo, said he is also mulling the launch of a women’s collection. And with everything, the aim is longevity. “With time, I want all of the pieces to get nicer and nicer, like an old cashmere jumper.”

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