In honor of its 50th year, Invista’s Cordura is launching an array of new fiber and fabric innovations, end-use applications, collaborations, a “50 for 50” global roadshow and is featuring stories of the past and present from supply chain partners and brand customers.

“This very special year is going to be one for the books as we unveil our most groundbreaking innovations and collaborations,” said Cindy McNaull, global Cordura brand and marketing director. “Since commercialization of the fabric in 1967, the Cordura brand has worked hand-in-hand with its mill and supply chain partners to break molds and blaze new trails, with all signs, roads and paths leading to a next generation of durable solutions. And 2017 may be the best year yet.”

The brand kicks off its celebration this month with several initiatives.

New fiber technologies include pushing its legacy T420 nylon 6.6 staple fiber to the next level of tenacity, making the new state-of-the-art, patent-pending Invista T420HT fiber the highest tenacity nylon 6.6 staple fiber Invista has ever produced.

Dickies is the first commercial customer to use fabrics made with this innovation and will launch Dickies Pro with Cordura military-grade fiber technology collection for fall.

Blends of natural fibers and nylon 6.6 are found in fabrics such as Cordura Denim and Combat Wool, offering soft-comfort performance materials.

Blends of cotton, Tencel and wool with Cordura Denim technology create durable and cross-functional fabrics with technical benefits including moisture management and thermal regulation.

Special collaborations are also on tap.

Collaborations with Cone Denim on a first of its kind Cordura Selvage Denim and with Artistic Milliners on new Cordura Combat Wool and Denim blends usher in new technical denims.

Produced on Cone’s American Draper X3 Shuttle looms, this Made in America fabric is created through a collaborative development process between Cone Denim’s Cone 3-D research and development team and Cordura. Future developments are in the works.

“Innovation is in our DNA, but heritage is also a key inspiration in our fabrics — so working with a brand like Cordura that shares the same values is a great fit for us,” said Kara Nicholas, vice president of product design and marketing at Cone Denim. “Incorporating high performance Cordura fiber in such an iconic classic design was key in bringing a new generation of selvage denim to life.”

In the early Nineties, Cordura and Woolrich collaborated to create Wool-Dura, a specialty blend of Woolrich wool and nylon Cordura fabric used in hunting apparel. The two companies are back together for the 50th anniversary with a reimagined Wool-Dura collection of fabric and garments that take inspiration from its hunting-centric predecessor while adding a modern, cross-functional twist for today’s urban consumer.

Spun and woven in Woolrich’s 187-year-old mill, the Wool-Dura collection mixes the durability of Cordura fiber with the Woolrich wool qualities of warmth, comfort and softness.

Inspired by the Sixties’ pilots, astronauts, superheroes and more, the new Cordura + Struktur Studio + Artistic Milliners “X Venture Collexion” features Cordura Denim technologies engineered by Pakistan’s Artistic Milliners.

The 50th Anniversary Roadshow kicks off today at the Winter Outdoor Retailer show in Salt Lake City, then heads to the SHOT Show in Las Vegas, Munich Fabric Starts Blue Zone, ISPO Munich in Germany, IDEX in Abu Dhabi, and Techtextil in Frankfurt, Germany.

Known for its resistance to abrasions, tears and scuffs, Cordura fabric is used in high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel.

Invista is one of the world’s largest integrated producers of fibers, polymers and chemical intermediates. In addition to Cordura, its brands include Lycra, Coolmax, Stainmaster and Antron. The company’s advantaged technologies for nylon, spandex and polyester are used to manufacture products such as clothing, carpet and car parts.