NEW YORK — Ira Litt, 84, former chairman and owner of Pico Manufacturing Sales Corp., died Sunday at St. Francis Hospital in Roslyn, N.Y., following a long illness.

Litt was a Korean War veteran who served in the Air Force. He graduated from Adelphi University and received his Master’s degree from City College.

Litt started his career at Pico Manufacturing, a men’s underwear manufacturer, in sales in 1958. After several years with the company, he rose through the ranks and became president and chairman of the business in 1969. During those years, Litt had also been a principal in Cinderella Knitting Mills, a former men’s undergarment manufacturer.

Pico Manufacturing, which has evolved into a global marketing and sales firm with products ranging from underwear, sleepwear and activewear, is now managed by Litt’s sons, Marty, who is president, and Craig, vice president. A nephew, Harold Rosen, is national sales manager.

Other survivors include his wife, Joan, and seven grandchildren.

Services for Litt will be held Tuesday at Riverside Memorial Chapel, Great Neck, N.Y., at 2:30 p.m.

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