MILAN — Eyewear specialist Italia Independent and watchmaker Hublot have inked a three-year deal to jointly develop an unspecified product line that will debut in the first half of 2015. Industry sources suggested the collection would include a range of timepieces and other accessories.
The products are to be sold in both companies’ boutiques, and promoted through a series of international events.
“In this project, conceived for the global market, Hublot and Italia Independent applied the best of their individual qualities, which are quite similar: style, creativity, experimentation and great technology,” said Italia Independent co-founder and president Lapo Elkann.
The partnership with Italia Independent is Hublot’s third with an Italian company, after previous deals with Ferrari and Juventus, noted Jean-Claude Biver, Hublot chairman and president of the watch division at LVMH Moët Hennessy Louis Vuitton Group.
“Through this new collaboration, Hublot will benefit from the creativity, innovation and skills of Italia Independent, which in turn will promote ‘Made in Italy’ spirit, culture and design through us,” Biver said.
Founded in Switzerland, Hublot has 70 monobrand boutiques worldwide, from Cannes and Kuala Lumpur, and its watches are sold in roughly 750 doors.
Italia Independent is the brainchild of Fiat scion Elkann and his friends Andrea Tessitore and Alberto Fusignani.