By  on May 23, 2019

In a singular move for the storied wool mill, Biella-based Lanificio Fratelli Cerruti is headed to the upcoming edition of Pitti Uomo, running June 11 to 14, to unveil a special project on June 12 aimed at spotlighting its iTravel high-performance fabric.

The mill tapped a range of diverse personalities for the project called “Six for Six. Meet Our Inspiring iTravellers” to underscore the relevance of sartorial dressing in today’s travel-oriented lifestyle. Dubbed Natural Born Elegant iTravellers, each personality — hailing from the arts, digital, fashion and music worlds — was tasked to interpret the brand’s signature resilient superfine wools.

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