Laura Chaplin, the granddaughter of the renowned actor Charlie Chaplin, has been named ambassador for the Cotton Made in Africa initiative and will create a collection to support the organization.
Cotton Made in Africa, founded in 2005, is committed to sustainable cotton to fight for better living conditions for hundreds of thousands of families in Africa and, at the same time, to ensure a sustainable basic supply of raw materials for the fashion industry.
Under the new cooperation agreement, Chaplin will create a collection for Cotton Made in Africa. First designs to emerge from the collection, called Smile by Laura Chaplin, will be revealed in the Fashion for Teams booth at the Ethical Fashion Show at the Postbahnhof in Berlin from June 28 to 30.
“Working with Cotton Made in Africa is a labor of love for me and I am looking forward to getting started on the collection,” Chaplin said.
With her collection, Chaplin would like to call attention to the people behind the Cotton Made in Africa initiative — the African smallholder cotton farmers and their families. The aim is to use fashion as a vehicle to put a face to their name and to add to the quality of life for the families of the farmers and for consumers.
The Smile by Laura Chaplin collection will be produced by the Fashion for Teams mail order and delivery service. Fashion for Teams is a mail order and delivery service for sustainable textiles which has been set up as a social enterprise.
In the collection, sustainability criteria will be met, from the cultivation of the raw material to the making of the end product. The proceeds from the collection will be used by the Cotton Made in Africa initiative for the benefit of the farmers, their families and the conservation of nature.
Cotton Made in Africa is an initiative of the Aid by Trade Foundation, whose mission is to promote environmental protection and to improve the living conditions in developing countries.