Men’s wear designer Lenor Romano has partnered with Indian textile and manufacturing company Pelican LLC on a line of men’s woven shirts that will be introduced at the MRket show in New York on Sunday.

The collection will be constructed from 80s two-ply cotton and will retail for just under $100.

“We’ve never been able to do anything this beautiful at that price point,” said Romano. 

The shirts will be offered in an array of bright colors including hot pinks, periwinkle blues, minty greens, Creamsicle oranges as well as ivory and white. They will feature such unique details as a “smart pocket” that will snugly hold an iPhone, as well as a four-panel patchwork and what Romano is calling the “anti-dork” roll sleeve. “Short-sleeve dress shirts are goofy on men,” she said, noting that when most long-sleeve shirts are rolled up, any contrast patterns on the cuff is obscured. But Romano’s answer was to use contrast patterns one-third of the way up the arm.

The fit will be slim but not skinny or oversize, she said. 

“They have committed to manufacture every piece I have sold, in a timely fashion, with consistent quality,” Romano said. “This also creates an opportunity to do larger, very competitive, private label programs.”    

Romano, who is best known for her sweaters, has been designing men’s wear for most of her career since graduating from Parsons The New School for Design. Her labels include lenieR., man:u:script by l.romano and Lenor Romano Collection.

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