The name of the collection, 4S, stands for Softness, Stretch, Science and Sustainability. Three stories are highlighted within the 4S collection: Dude Ranchers, Tech Artisan and Deconstructing Denim. Each story, and the collection overall, highlights all the elements that are the essence of a modern-day premium denim line.
Dude Ranchers has a Western theme, Tech Artisan creates hand-crafted looks using modern technology and Deconstructing features modern laundry techniques that emphasize the relationship between laser technology and sustainable cellulosic fibers.
Lenzing noted that fabric constructions are evolving as consumer demand for comfort and function grows. Companies are pioneering techniques and practices based on sound scientific research, reducing the use of energy, water, chemicals in the denim supply chain as they strive to reduce their overall environmental impact.
None of these advances would be possible without collaborations within the supply chain, Lenzing said. The supply chain partners for 4S are Lenzing, Spain’s Jeanologia, China’s Advance Denim and Blue Diamond, Thailand’s Atlantic Mill, Turkey’s Orta and Japan’s Toray International.
“We’ve created this collection and named it 4S because not only did we want to emphasize both the softness and stretch elements, but also highlight the scientific research and investment that is taking place within the denim supply chain,” said Michael Kininmonth, project manager from Lenzing, who worked with Jeanologia on the capsule collection.
While stretch has become a staple in the denim arena, with 4S it is hoped that the technology behind the materials and the new styles being presented will create a stir in the industry.
“We are trying to employ modern fabrics and modern laundry techniques to innovate and create new ideas,” said Kininmonth.
Jeanologia designer Carmen Santacruz said, “We are using different washes to show how the fabric performs both in terms of aesthetic and performance. Three or four years ago, nobody could have imagined creating men’s fabrics with 30, 40 or 50 percent stretch. We’ve created our men’s styles to look like a traditional vintage jean, but in terms of touch and how they wear, this line is totally different.”
Lenzing, which produces Tencel, modal and viscose cellulosic fibers, had sales last year of $2.2 billion.
Jeanologia, headquartered in Valenecia, Spain, is a specialist in sustainable textile finishes and treatments, notably in the denim sector.