Waltraud Kaserer, who has extensive experience in media and government, has been named head of corporate communications of the international fiber group Lenzing AG, effective Jan. 1.

Kaserer will succeed Angelika Guldt, who will now be responsible for communicating sustainability-related issues of the Austria-based Lenzing Group starting at the beginning of 2016.

Since 2008, Kaserer served as the press spokeswoman for Reinhold Mitterlehner, Austria’s Vice Chancellor and Federal Minister of Science, Research & Economy and most recently as his Deputy Head of Cabinet. Kaserer, who began her career as a securities and investment adviser, has worked as editor of foreign affairs of the “Welt am Sonntag” in Berlin, built up the online media arm of The Financial Times Germany and the magazine Spiegel, and was a member of editorial board of the Austrian business magazine Format. She has also been financial editor of the Austrian daily newspaper Der Standard and served as a moderator of TV broadcasts in cooperation with the news network n-tv.

Stefan Doboczky, chief executive officer of Lenzing, said Kaserer’s communications expertise “will further internationalize the communications activities of the Lenzing Group, as well as expand internal communications.”

Lenzing is considered the world’s leading producer of man-made cellulose fibers, including Tencel, modal and viscose that are used in the textile industry for women’s outerwear, sportswear and home textiles, and the nonwovens industry.

In the first half ended June 30, Lenzing reported earnings had improved 37.7 percent to 126.5 million euros, or $144.35 million, from 91.9 million euro, or $104.87 million, in the year-ago period. Consolidated revenue rose 6.2 percent to 955.4 million euro, or $1.03 billion, at average exchange for the period.

Last month, Lenzing celebrated the first anniversary of the world’s largest Tencel fiber production plant located in upper Austria. The facility, which took two years to construct at a cost of 150 million euros, or $165 million, has a nominal capacity of 67,000 tons annually and employs 140 people.

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