LONDON — Liam Gallagher has become the latest celebrity crooner to unveil an apparel collection.

This story first appeared in the March 20, 2009 issue of WWD. Subscribe Today.

On Thursday in Tokyo, the English rocker launched Pretty Green, a full line of footwear, denim, knitwear, outerwear, T-shirts and accessories that will bow in June. According to a press release, the collection will be sold initially via the http://www.prettygreen.com website, while a “premium wholesale collection” will be sold internationally soon after. A special, limited-edition capsule collection will be available exclusively in Japan.

The site describes the line as a classic range owned, founded and designed by Gallagher. “Clothes and music are my passion. I’m not here to rip anyone off, and I’m not doing it for the money either. I’m doing it cuz there’s a lack of stuff out there of the things I would wear,” he said in a statement.

According to the site, the collection promises to encapsulate “the style and swagger of the most iconic frontman of our generation.”

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