NEW YORK — Invista’s Lycra brand is redefining what it means to “be cool,” at least when it comes to fabric performance.
Developed as a platform under its Lycra Beauty subbrand, Invista has introduced Cooling Technology, consisting of nylon fibers that feature an engineered cross-section enabling moisture to reach the fabric’s outer surface where it evaporates quickly.
Arnaud Ruffin, strategy and business development director at Invista Apparel, said, “Cooling Technology was designed in response to consumer needs for increased technology and comfort performance in the shapewear category.”
Ruffin said, “The foundation provides the wearer outstanding shaping with long-lasting freshness and permanent moisture management.”
Consumer research conducted by Invista indicated that 78 percent of female consumers find moisture management in shapewear to be extremely or very important, but only 40 percent of them were satisfied with the current shapewear offering on the market.
Ruffin added, “Lycra Beauty Cooling Technology addresses the problem of shapewear discomfort due to body temperature, which was reported to be a challenge at the consumer level. Fabrics from international mills are already available and we expect first adoptions to hit shelves in the coming seasons.”
Among the consumer benefits of nylon using Cooling Technology are its permanence, shaping ability, soft hand, moisture transport, or wicking — a demonstration showed how moisture is drawn away from the body, rapidly dispersed and evaporated, promoting body cooling and comfort — and quick drying, since the technology rapidly disperses moisture, promoting improved comfort and easier garment care.
Ruffin noted that 20 million Lycra Beauty hangtags were shipped in the last year and that the next generation of labeling and product identification will include symbols explaining and denoting Cooling Technology.
Lycra Beauty is part of a brand extension introduced last year that created five subbrands meant to communicate specific consumer benefits. They are the core Lycra brand for comfort, freedom and movement; Lycra Beauty for control and shaping; Lycra Sport for physical activity and sports; Lycra Xtra Life for garment resilience and durability, and Lycra Energize for well being.
Cooling Technology was developed with mill partners around the globe and tested at the Invista Lab in Wilmington, Del.
The Cooling Technology presentation launch, replete with a finale lingerie fashion show, was conducted at the Interfilière New York at The Altman Building on West 18th Street.
Organized in conjunction with Eurovet, the one-day event also included exhibitors of fabrics, accessories and production capabilities from 48 companies in the intimate apparel, swimwear, ath-leisure and the performance fabric and fibers market.
It also featured the Creative Lab, a new format trend presentation from Concepts Paris’ chief executive officer Jos Berry, with a focus on spring 2016 trends.
Berry stressed several key developments in the field, notably the blurring of lines between innerwear and sportswear, and the importance of technology and fashion aesthetics in shapewear, intimates and swimwear. Layering shapewear and lingerie so I can be worn outside the home requires infusions of color, sporty design and casual silhouettes, Berry noted, along with decorative and printed designs and accouterments and novelty fabrics and trimmings.