Marcus Teo, a veteran stylist and fashion editor, has been named vice president and creative director of Georg Jensen.

The one-time editor of W magazine’s Men’s Portfolio will be working with David Chu, Jensen’s chief executive officer and chief creative officer, to launch a men’s jewelry and watch collection for fall. He will also work on the brand’s advertising and marketing initiatives.

“I’ll be working on all aspects of creative,” he told WWD.

Teo said the job came about because of his long-standing relationship with Chu, with whom he has worked on several advertising campaigns over the years including Lincs and the Jack Nicklaus collection.

He said that he will continue to work in editorial and will retain his position as contributing sittings editor for Vogue. “It keeps my interest and inspiration going,” he said.

Teo has his own agency, TeoCreative Inc., which specializes in creative direction, branding, advertising, image and product design. Over the years, he has worked for Calvin Klein, Brooks Brothers, Hickey Freeman, Bloomingdale’s and Nautica.

The 110-year-old Denmark-based Georg Jensen was purchased in late 2012 by Investcorp for $140 million. Its products range from diamond jewelry and watches to silverware and home goods.

In March 2013, Chu, the founder of Nautica, was named ceo.

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