By  on April 10, 2013

When Ricky Choi and Phil Moldavski came up with an idea for remaking guys’ socks drawers through a start-up called Nice Laundry, they hoped to raise $30,000 on the crowdsourcing platform Kickstarter. Instead, the duo just passed the $100,000 mark and have signed up over 2,000 customers for a business that won’t even ship its first product until July.

“Four weeks ago we didn’t even exist,” said Choi. “The message must be resonating with people.”

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