PARIS – Messe Frankfurt France announced on Tuesday it is launching a new trade fair dedicated to high-tech fabrics and research.
The Avantex show, to be held at Le Bourget Exhibition Center from Sept. 14 to 17, will highlight intelligent, connected fabrics, materials that combine nanotechnology and cosmetics, and surprising finishes and coatings. It will join Messe Frankfurt’s existing Texworld Paris and Apparel Sourcing Paris shows.
“I wanted to bring Avantex’s vision of uniting high-tech companies with fashion-product designers and managers to Paris, the capital of fashion,” said Michael Scherpe, chief executive officer of Messe Frankfurt.
With the help of experts appointed by the Taiwan Textile Federation, the trade fair’s selection committee has chosen almost 30 exhibitors from Europe and Asia. Companies attending Avantex must show fabrics that have at least three innovative functions and/or hold unpublished patents.
The Taiwan Textile Federation will present around 15 companies, including Camangi, the maker of Umorfil, a functional-fiber brand that uses nanotechnology to integrate collagen peptide into fiber, and Everest Sports, a sports specialist that wants to expand into fashion.
Switzerland, Austria and China will also be represented. The trade show will also feature a fashion show and a trend forum curated by artistic directors Louis Gérin and Grégory Lamaud.
Separately, Messe Frankfurt announced it has signed a partnership deal with The World Textile Information Network with the aim of familiarizing designers and product managers with the innovative potential offered by digital-printing systems.
The new exhihition platform, Avanprint, will provide an annual showcase for design and the production capacity of the latest digital-textile printers, inks, software and associated products and services. Stands will present technological solutions, while demonstration areas will showcase printers, software and allied services.
Messe Frankfurt said the growth of world production of digitally printed textiles was estimated at more than 20 percent per year.
“The arrival of digital-textile printing on an industrial scale is revolutionizing the sourcing of fashion prints, optimizing product-development programs, shortening delivery times, cutting excess stock and, for the first time, facilitating restocking of best-selling items during the season,” it said in a statement.
“The creative potential of this technology has been evident to designers in Paris, Milan, London and New York for several years, but recent developments have allowed it to shed its ‘luxury’ label and move towards ready-to-wear, a sector in which some retailers and leading world brands have recognized its potential,” it added.