Digital printing at Avanprint.

Messe Frankfurt will introduce a digital printing technology-focused trade event called Avanprint USA next summer.

Avanprint USA will debut alongside the spring 2017 edition of Texworld USA on July 17 at the Jacob K. Javits Convention Center and follows the launch of Avanprint Paris in February. It is a joint partnership with World Textile Information Network.

Avanprint USA aims to bring together digital printing pioneers and North America’s top apparel design and sourcing professionals over the course of three days in New York City. This new sourcing platform will showcase the latest innovations in digital textile printing technology, including machinery, inks, software, products and services.

According to WTiN, Messe Frankfurt’s market intelligence partner, the U.S. digital textile market is the fifth-largest worldwide, with over 51 million square meters of fabric produced annually, or 5.4 percent of global production capacity.

In addition to the natural transition from analogue to digital technologies, growth is being stimulated by reshoring initiatives that are breathing new life into the wider U.S. textile industry. The latest data from WTiN Intelligence: Digital Textiles indicates that in the first half of 2016, digital textile production capacity in the U.S. grew by an annualized rate of 30 percent.

“As a leader in textile events worldwide, Messe Frankfurt keeps its finger on the pulse of industry innovation in the North American market and beyond”, said Dennis Smith, president of Messe Frankfurt North America. “We have seen the tremendous growth that the digital printing industry is experiencing and have sought to provide an innovative business platform where our forward-thinking exhibitors and visitors can connect directly with these technology leaders. Avanprint USA is an important new event serving the needs of the North American apparel and textile industries.”

As the official partner to Messe Frankfurt and Avanprint USA, WTiN brings its own experience, a global reach and long-standing credibility to the project. Publishing since 1818, WTiN is a leading information provider, delivering intelligence and insight into the global textile manufacturing industry through, a portfolio of business-to-business magazines, exhibition newspapers and conferences.

Avanprint USA will be the newest addition to Messe Frankfurt’s global portfolio of textile trade shows under the established Texpertise network, which currently includes 50 trade shows around the world, over 19,000 exhibitors and half of a million international visitors annually.

Avanprint USA will also expand Messe Frankfurt’s New York City show offering, which  includes Texworld USA, Apparel Sourcing USA, Home Textiles Sourcing Expo and the newly announced Boulevard Prêt-à-Sale.