MILAN — “Risk” is the word that echoed most in the Auditorium of Rho Fiera Milano fairgrounds, where Milano Unica’s opening ceremony took place on Tuesday. The 25th edition of the textile trade show — running until July 13 — is marked by the jump in its schedule, moving from its prior calendar in September.
“The anticipation to July was a need and a duty of all the entrepreneurs to try to do something,” said Milano Unica’s president Ercole Botto Poala, explaining that the strategic change in the schedule was introduced to adapt the Italian textile industry to the evolving demands of international markets. “To be an entrepreneur means to risk, with the possibility of making a mistake. But if in times of big changes like these we don’t have the courage to change and try to do something, we would drift for sure,” he added. In particular, Botto Poala addressed the evolving habits of consumers, especially Millennials, the increase of online purchases and the transformations of the distribution.
As the conversation around sustainability only grows stronger in fashion circles, Everlane has made a new declaration: it’s saying goodbye to virgin plastic. The company, whose ethos is all about “radical transparency,” in terms of pricing and ethical factories, plans to be completely free of virgin plastics by 2021. “We’re producing millions of units and every unit that goes out is wrapped in plastic,” said founder and CEO, Michael Preysman. “At the beginning, it was like, ‘Hey, let’s just take off all these plastic bags.’ There are a lot of complications to that. Everything you buy in the world comes wrapped in plastic when it comes out of the factory.”
Meet Flamingo. The direct-to-consumer brand is Harry’s first foray into products designed specifically for women. The line goes beyond shaving, venturing into a space that is typically relegated to darker corners of the drugstore — at-home waxing. #wwdbeauty
Exclusive: @tommyhilfiger has tapped 22-year-old actress @zendaya to be his newest collaborator and together they will launch a see-now-buy-now collection in February. Speaking to WWD about the project, the Spider-Man actress said: “Fashion is more than just wearing cool clothes. It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.” Tap the link in bio for the full scoop. #TommyXZendaya #wwdfashion