A selection of fabrics from Bonotto. Milano Unica

MILAN The Italian textile industry is adapting to meet the evolving needs of the international markets.

During a press conference held on Tuesday in Milan, Milano Unica president Ercole Botto Poala expressed his confidence in the upcoming edition of the Milan-based textile trade show, which, for the fist time, will take place in July instead of September.

“It was a courageous, brave choice to leave an old, familiar path to experiment [with] something new but this is what entrepreneurs should do,” said Botto Poala, who is also chief executive officer of textile company Reda.

Despite highlighting the difficulties for companies to have their collections ready before the summer break, Botto Poala said the upcoming edition of Milano Unica, running July 11-13, will see the numbers of exhibitors up 20 percent to 456.

In particular, Milano Unica will register a significant increase in the exhibitors offering textiles for women’s wear and sportswear.

In addition, Botto Poala said Milano Unica will also focus on supporting the companies in their digital strategies. To that end, the trade show tapped Maurizio Ribotti as marketing and strategic communication director. He will report to Milano Unica general director Massimo Mosiello.

For the third time, Origin Passion and Beliefs, the trade show organized by Italian Exhibition Group showcasing 80 high-end Italian manufacturers working in the fashion and accessories field, will take place in conjunction with Milano Unica.

“Following last edition’s relevant results, we have decided to renew this strategic partnership with Milano Unica as part of the plan for the promotion of the Made in Italy defined by the Italian ministry of economic development,” said Italian Exhibition Group executive vice president Matteo Marzotto. “Origin Passion and Beliefs is a unique fair collecting the best Italian manufactures of fashion and accessory products, which find in the textile international trade show the ideal context to be exhibited.”

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