MindSight Lab, a technical start-up for fashion industry solutions, launched “Up Down,” an exhibit focused on sustainable clothing design, located on Elizabeth Street in SoHo in New York with the aim of introducing ideas that can help “reduce the industry’s environmental costs,” as well as challenge visitors to discuss and redefine the modern-day meaning of sustainability.
As an interactive exhibit, Up Down is designed to lead guests through four stages of the garment-making process while introducing eco-conscious designs, materials and methods.
Presented in three sections, “Innovative Approach,” “Creative Zero Waste” and “Human, Nature, Fashion,” the exhibit underscores the relationship between humans and nature by highlighting the “contrast of unlimited human imagination versus limited natural resources,” and the “so-called natural materials that cost even more to the environment and society.” Standout items include Clémentine Sandner’s gorgeously designed upcycled Kimono handbags, “The Collage of Textiles” made of 200 “no longer needed” clothes and RenDu’s “Echo” soundscape installation that mimics rainfall on bamboo.
Curated by artists and designers from Parsons School of Design, the Fashion Institute of Technology and Columbia University in partnership with MindSight Lab, Up Down showcases the work of 10 global artists and designers to engage visitors in sustainable fashion and “inspire people thinking about how creativity can help sustainability, while providing interactive experiences,” according to Sunny Guo, a cofounder of the exhibit. Guo added, “It was very natural for us to think about contributing to sustainability. We want to impress and inspire our customers by making sustainable cool and interactive.”
The exhibition is shoppable, and visitors can peruse various eco-brands that support each designer’s work. Students from Parsons School of Design were also on-site to help extend the life of garments brought in by visitors by applying patches, finishes and other fabrications for guests. And, eco-friendly brand Little Ondine, a water-based nail-polish brand, offered free manicure sessions.
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