Mission Skincare, the athlete-inspired personal care brand, has signed New York Mets slugger David Wright to its roster of athlete spokespeople in a multiyear deal — and has inked a three-and-a-half-year deal with Major League Baseball to cobrand products with its teams and logos. When it comes to team-specific products, the first pitch will come in July, when Mission will introduce its SPF 30+ face stick and SPF 15 lip balm featuring logos of theNew York Yankees, Philadelphia Phillies, Mets and Boston Red Sox. There’s also a kids’ SPF 50+ sunscreen spray launching this month with the MLB logo on it. Meanwhile, Mission is rolling out now to all 460 Dick’s Sporting Goods locations a customized display unit dubbed the Mission Skincare Center. The multiyear agreement with Dick’s, which comes after Mission products were test merchandised there, calls for the roughly six-foot-high, four-foot-wide rolling structures to be situated by checkout counters. The units feature the Mission assortment and are emblazoned with pictures of Wright and Serena Williams, another face of the brand. Certain products will also be merchandised in specific departments within Dick’s. Of the Mission deal, Wright, the Mets’ third baseman, stated that he was pleased “as a co-founder of Mission…about our new strategic partnership with Dick’s Sporting Goods.” The four-time All Star added, “I’ve always gone to their stores when I needed sporting equipment — so it’s a natural fit for us, since we’re pioneering equipment for your skin.” Mission has some 17 athlete spokespeople, and the firm refers to them as co-founders because they have equity in the company. Also, they receive royalties on specific products they help create. Stakes vary depending on the athlete, but collectively they hold a minority share of the company, and their deals average about four-and-a-half years in length. “Quite a few have invested above and beyond the program we offer,” said president Josh Shaw. “[They] have become bigger owners in the company.” Aside from Wright and Williams, some of the more notable names include Steve Nash of the National Basketball Association’s Phoenix Suns; golfer Sergio Garcia; Mia Hamm of soccer fame; skateboarder Ryan Sheckler, and the Ultimate Fighting Championship’s Georges St-Pierre. A number of Olympians are also involved with Mission. The firm is launching this summer two muscle rubs, one with a 10 percent concentration of menthol and the other with a 3 percent concentration. Packaging features the likenesses of Williams, Nash, St-Pierre, Garcia and Hamm, among others. It is also rolling out three sunscreen sprays, ranging in SPF from 30 to 50. Mission, which was launched with the introduction of five items in 2008, now markets a 30-product assortment ranging in price from $2.99 to $9.99. The line includes lip care, sun care, moisturizers, body care and “performance care” products, like Ultra-Grip Gel, Muscle Rub and antifriction cream. The brand has grown steadily since its launch at 400 stores. Last year it was in 4,500 stores and now Mission products are carried at almost 10,000 stores, including — aside from Dick’s — retailers like CVS, Lady Foot Locker, Finish Line and Sport Chalet. “Sporting goods retailers are recognizing there’s a category for head-to-toe skin care,” said Shaw. Industry sources estimate that Mission’s total revenues could exceed $16 million this year, after reaching $8 million last year and $1 million during the firm’s first year.
Exclusive: @longchamp is planning to stage its first official runway show at New York Fashion Week this fall. The French leather goods firm has expanded into ready-to-wear as part of its repositioning as a lifestyle brand. The show, scheduled for September 8, will also cap the brand’s 70th anniversary celebration. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @dominiquemaitre)
The Duke and Duchess of Sussex undertook their first overseas engagement as a married couple in Dublin. The trip included multiple events and outfits changes, including this black dress by @emiliawickstead that Meghan Markle wore for a party at the British Ambassador’s home. #wwdfashion #royals
At 20 years old – and with an estimated net worth of $900 million - @kyliejenner is the youngest person to ever make @forbes’ annual list of America’s Richest #SelfMadeWomen. “It’s incredible to be recognized for something I’m so passionate about, and I’m really grateful for that. I’ve always loved makeup and worked really hard to bring the first lip kit to the market,” said Jenner on founding @kyliecosmetics. See who else is on the list on WWD.com. #wwdnews #wwdbeauty (📷: @rainerhosch)
“The collection is inspired by Tulum and the Mayan Riviera – its laid-back luxury, life of cabanas, untouched coastline, natural habitats, exotic cocktails and jungle parties with renowned DJs,” said Matteo Maniatty, creative director and cofounder of @descendantofthieves, on the brand’s inspiration for its latest collection. See more designer sketches and inspirations on WWD.com. #wwdfashion #nyfwmens #nyfw
@riccardotisci17 is releasing a limited-edition capsule collection as part of his anticipated runway debut for @burberry in September. Delivered in a series of instant drops, this is the second Burberry capsule collection announced since Friday, when Tisci broke the news on his collaboration with @viviennewestwood. Get all the details on WWD.com. #wwdfashion #wwdnews
“It’s like a Cinderella story. You get a little fake, you get a little real, you put it together and voilà,” said legendary rapper Slick Rick, who helped pioneer the merge of luxury and streetwear. WWD’s @ariahughes spoke to @therulernyc about his jewelry collection, his collaboration with @bally and how the industry has evolved – link in bio. (📷: @kristaschlueter)
@ragandbone and @eminem are teaming up on a special capsule collection of streetwear pieces. Sold at a one-day pop-up in London’s Soho on Friday, the collection features three different T-shirt designs and a hoodie. The capsule is set to kick off the rest of Eminem’s shows in his European Revival Tour, which ends on Sunday. Get all the details on WWD.com. #wwdfashion