Noble Biomaterials Inc., a specialist in antimicrobial and conductivity solutions for soft surface applications, has established a strategic alliance with Anta Sports Products Ltd., one of China’s largest sportswear brands.
The partnership will bring together Noble’s XT2 odor management technology with Anta’s performance apparel and footwear products for the Anta, Fila, Descente and Anta Kids brands in mainland China. Noble and Anta have created innovative new fabrics with XT2 technology that are designed to eliminate odor in fitness, sport and lifestyle products. The product line will launch for fall and be sold in Anta’s more than 7,500 branded stores across China.
“Anta and Noble share the common vision of helping empower people to perform at their best,” said Jeff Keane, chief executive officer of Noble Biomaterials.
Roger Wang, director of information at Anta, based in Fujian, said, “Anta emphasizes establishing high-level partnerships with advanced material technology makers like Noble. We strongly believe the strategic agreement for the use of XT2 will greatly benefit Anta and Noble and leverage our mutual effort behind technology innovation as well as brand marketing.”
XT2 uses the properties of silver to eliminate odor by inhibiting the growth of bacteria and fungi on fabrics, keeping apparel smelling fresher for longer. XT2 is completely dyeable, allowing it to be included in products where color is an important driver. Noble Biomaterials said it has tested garments made with XT2 technology under rigorous, real-world conditions and has observed virtually no degradation in performance over the life of the garment. XT2 is an inherent yarn, not a nanotechnology or a complex chemical additive, so it will not wash out or wear off and lasts for the life of the product, the company noted. XT2 is Bluesign approved for environmental sustainability.
Anta is principally engaged in the design, development, manufacturing and marketing of its branded sportswear series that includes sports shoes, apparel and accessories.
Noble Biomaterials produces advanced material technologies designed for mission-critical applications in the performance apparel, health care, industrial and emerging wearable-technology markets. Its flagship brands, X-Static, XT2 and Circuitex, are used by hundreds of licensees to provide odor elimination, infection prevention and management, biometric monitoring and conductive-protection benefits. Its headquarters and manufacturing facilities are located in Scranton, Pa., with offices in Europe, Asia and South America.