Fashion companies have a new tool to let consumers know about their sustainable products and practices.

Oeko-Tex, which has been certifying textile manufacturing methods for 20 years, has introduced a Made in Green by Oeko-Tex, a traceable product label that allows for communication throughout the supply chain to the end user. The label ensures that Made in Green textiles are not only tested for harmful substances and certified according to Oeko-Tex Standard 100, but also sustainably produced in accordance with Oeko-Tex guidelines.

The label can be awarded to any type of textile product globally at any stage in the supply chain. With the Made in Green label, brands, manufacturers and retailers have the chance to promote their responsible practices at point-of-sale.

Made in Green labels have a product ID or a QR code that shows where the product was manufactured. To support the launch of Made in Green, Oeko-Tex has launched a consumer Web site at madeingreen.com that includes information on how to track labeled products.