Huntsman Textile Effects, a global manufacturer of dyes and chemicals for the textile industry, said Tuesday it has introduced 210 new dye formulations for textiles with color development from Pantone.

The collaboration between Singapore-based Huntsman and Pantone, a provider of professional color standards for the design industries that introduced its new color range on Monday, aims to help the textile industry efficiently produce eco-friendly fashion, home furnishings and interior design products.

The new dye formulations extend the Pantone Fashion, Home + Interiors Textile Color System and deliver high-grade color accuracy, production efficiency and product performance. Based on Huntsman Textile Effects’ Avitera SE reactive dyes, the new formulations enable designers and brands to select on-trend colors that meet their performance specifications and environmental responsibilities, Huntsman said.

“Using this color system, designers, brands and mills can speed the time from inspiration to production, while consistently delivering high-quality products to achieve the highest level of light-, wet- and chlorine-fastness,” Huntsman said. “Textiles dyed with these new formulations also conform to the most stringent international industry standards and are free of para chloroaniline [PCA] and other regulated chemicals.”

The 210 dye formulations launched by Huntsman Textile Effects addresses evolving consumers’ tastes and significant market needs. These include shades with pale, medium, dark, intense dark and brilliant shades, and even deep black.

The polyreactive Avitera SE dyes ensure accurate dyeing, and a rapid and high exhaustion rate for cotton and other cellulose fibers and their blends, helping mills enhance “Right-First-Time performance and improve productivity by 25 percent or more,” Huntsman added. “At the same time, they provide a significantly better environmental footprint than any conventional dyeing and washing-off process or current best available technology.”

The company said with Avitera SE dyes, water and energy consumption, along with carbon dioxide emissions, can be cut in half.

Huntsman Textile Effects has operations in 90 countries, with seven primary manufacturing facilities in China, Germany, India, Indonesia, Mexico and Thailand. It is a division of Hunstman Corp., a publicly traded global manufacturer and marketer of differentiated chemicals based in The Woodlands, Tex., with revenues of $13 billion in 2014.

Pantone LLC is a wholly owned subsidiary of X-Rite Inc.

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