Paper Denim & Cloth Readies Relaunch The pioneering premium denim brand has been revived by one of its original cofounders, Alex Gilbert Gaines, with additional financial backing. By David Lipke on July 11, 2012 Paper Denim & Cloth is back in business. This story first appeared in the July 11, 2012 issue of WWD. Subscribe Today. To continue reading this article... Subscribe Now Log In WWD logo This Article is Exclusive to Archive Subscribers To read the full article please contactWWD's Subscription Customer Service.