Pendleton Woolen Mills has teamed with Rogue Ales to celebrate Oregon’s natural wonder, Crater Lake National Park, with the launch of Pendleton Pale Ale.
Brewed with hops and malts grown on Rogue Farms in Oregon, Pendleton Pale Ale is a crisp and refreshing ode to the national park that comes in a colorful stunning can featuring a design inspired by Pendleton Woolen Mills’ National Parks Collection.
“Pendleton honored Glacier National Park in 1916 with the creation of the first national park blanket, Glacier Stripe,” said Mort Bishop, president of Pendleton. “Celebrating America’s treasures became a part of the Pendleton brand from that point. Pendleton welcomes Pendleton Pale Ale to the National Parks Collection of products. We’re pleased that a portion of the proceeds from the sale of Pendleton Pale Ale will be included in our donation to the National Park Foundation for two landmark projects.”
Six packs of Pendleton Pale Ale 12-ounce cans will debut in time for National Park Week starting April 16 at select retail locations, Rogue pubs and Pendleton stores throughout Oregon.
“We can’t think of a better time to honor our state’s only National Park than on the 100th birthday year of the National Park Service,” said Rogue president Brett Joyce. “Pendleton has done such a wonderful job paying homage to the great outdoors with their National Parks program, it’s a privilege for us to brew this beer inspired by the beauty found in our own backyard.”
Pendleton is a lifestyle brand recognized for its American heritage, authenticity and craftsmanship. With six generations of family ownership since 1863, the company recently celebrated 153 years of weaving fabrics in the Pacific Northwest. Known for fabric innovation, Pendleton owns and operates two of America’s remaining woolen mills, constantly updating them with state-of-the-art looms and eco-friendly technology.
The company designs and produces apparel for men and women, blankets, home decor and gifts. Pendleton is available through select retailers in the U.S., Canada, Europe, Japan, South Korea and Australia, as well as Pendleton stores, company catalogues and direct-to-consumer channels, including the pendelton-usa.com Web site.
Rogue Ales & Spirits is an agri-fermenter founded in Oregon in 1988 as one of America’s first microbreweries. Rogue is available in all 50 states and 54 countries. Since 2008, Rogue has remained committed to saving the terroir of Oregon hops, barley, rye, wheat, honey, jalapeños, pumpkins and marionberries by growing their own.