Peter Millar will open its first permanent location in New York City, a 1,250-square-foot store at 536 Madison Avenue at 54th Street on Saturday. The upscale men’s wear brand, a division of Compagnie Financière Richemont SA, had a temporary shop on 57th Street last fall.

“New York has arguably the most discerning fashion audience, and we’ve found a niche with gentlemen of style and substance,” said Peter Millar chairman and chief executive officer Scott Mahoney. “With the global exposure that New York offers, this was our natural next step in expanding our footprint.”

The store will carry the brand’s tailored clothing, casual sportswear, shoes and accessories as well as its Pick Stitch Collection and the E4 Collection performance line. It will join other Peter Millar stores in Southampton, N.Y.; Palm Beach, Fla., and St. Andrews, Scotland.

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